In 1928, the Colorado-born Richee was a 32-year-old photographer who had worked for Paramount for seven years. These photographers included George Hurrell and Ruth Harriet Louise at MGM, Jack Freulich at Universal Studios and Eugene Robert Richee at Paramount Pictures. Their job was to create idealised images of leading actors and make them appear glamorous and physically flawless. Many photographers made their name shooting promotional portraits for fan magazines and posters. Studios wanted to retain control over the public image of their stars, so they set up their own specialised and well-equipped photography departments. Audiences were hungry for images of screen idols such as Greta Garbo, Charlie Chaplin, Buster Keaton, Rudolph Valentino and Lillian Gish. Image: American actress Louise Brooks wearing a long necklace that stands out against a black background, 1928 © Eugene Robert Richee/John Kobal Foundation/Getty Imagesĭuring the film industry’s rapid development in the early part of the 20th century, the demand for publicity photos increased.
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